May 01

Free Course from Coursera: Introduction to Marketing

The beauty in this digital age is that you can study anything you want online. I found this free course on Coursera - Introduction to Marketing by ​University of Pennsylvania. Their course outline is below.

The course is great if you want to learn marketing and do not yet have a budget for it.​

Course Outline:​

Week 1: Branding: Marketing Strategy and Brand Positioning​

Week 2: Customer Centricity: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Week 3: Go To Market Strategies: Online-Offline Interaction & How to Find Lead Users and Facilitate Influence and Contagion

Week 4: Branding: Effective Brand Communications Strategies and Repositioning Strategies

​Knowing about Marketing is a great asset to have as a Virtual Assistant because clients love to hire people who help them bring in money. You can also choose Online Marketing as a niche and help your clients increase their sales.

A lot of business owners are looking for this ability. Just look at all the online stores there! Many would definitely need help in the Marketing Strategies and that's where you come in.

I will also be taking this online course too.

Check out the course here:​

Would you want to be my classmate? Comment below so I could share notes with each other. :)​